Iconic Effortless Texture
The texturizing spray that started it all and does it all.
For a limited time in new, covetable packaging.
Our #1 styling product
Dry Texturizing Spray in limited edition packaging. Since its debut in 2010, Dry Texturizing Spray has quickly become a cult-favorite—both among top hairstylists and beauty-obsessed customers—launching a new category within haircare that has often been imitated, but never duplicated.
Benefits
- Instant style & polish
- Endless versatility
- Builds in rough-luxe texture & volume
- Absorbs oil and dirt to extend time between washes
Dry Texturizing Spray
This limited-edition design celebrates co-founder Oribe Canales. The legendary hairdresser who called upon his decades of styling to develop the first-of-its-kind texturizing spray.
In the 1990s Oribe Canales commissioned artist Alvaro to create comic-esque drawings to use on a collection of hair products. The artwork pays homage to the art of hair dressing and highlights Oribe as the hero. The illustration on the limited edition can of Dry Texturizing Spray shows him with his coiffed hair and signature sleeve of tattoos, his comb ready to transform a supermodel backstage.
The Campaign
Shot on the iconic cobblestone streets of Soho, with winks of graffiti throughout, perfectly encapsulating the classic New York juxtaposition of glamour & grit. Featuring celebrity hair artist, Miles Jeffries.
